Tuesday, August 7, 2007
Stella McCartney to launch lingerie collection
Wednesday, 01 August 2007
Eco-aware designer Stella McCartney is to launch a lingerie line, in association with Elle Macpherson
Intimates licensee Bendon, a New Zealand based company. The news comes after the recent announcement of her newly launched organic skincare range called Care by Stella McCartney.
"Lingerie is an obsession of mine," McCartney told WGSN. "I've been inspired by it for years, and ever since my degree collection at St Martins, I've used it in my work. This is a natural progression for me."
The lingerie collection will have an emphasis on "naturally sexy, confident and modern designs," the company said. It will come in silk, organic cottons and georgette silk chiffons in a signature Stella McCartney palette of soft shades of vintage pink, cream, blue and pearl grey.
Marco Bizzarri, CEO of Stella McCartney said: "This is a real partnership with Bendon and a unique opportunity for Stella McCartney to address her sensibility for lingerie.
Related items
www.stellamccartney.com
Beauty of organic lines
Some of the biggest names in skin care are jumping into the organic market, which until recently was a niche product for specialty stores. Estee Lauder, for instance, has nine products in its new Origins Organics line. L'Occitane en Provence and fashion designer Stella McCartney are also expanding into organics.
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