Stella McCartney about the new category: ''I feel dance is more and more something people are inspired to do. It's a stylish, feminine and sexy sport but I actually don't necessarily think of it as a competitive sport but something that comes from the soul. It's a very enjoyable way to exercise." More... Source:
STELLA GETS HER BLUES BACK: Stella McCartney is into the power of two. Word has it the London-based designer, who already collaborates with Adidas, LeSportsac and Target Australia, also is teaming up with Paris-based premium denim label Notify Jeans to create a cobranded jeans collection for summer 2008. Both parties were mum on details. Maurice Ohayon, the brains behind Notify, also acts as creative director for the K Karl Lagerfeld denim line.
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Famous fashion frenzies November 2004 Karl Lagerfeld (right) designs a one-off collection for Swedish cheap chic retailer, H&M. It sells out in days.
November 2005 On the back of the Lagerfeld collaboration,
H&M and Stella McCartney join forces. There are stampedes
in 22 countries and the collection sells out within hours.
November 2006 Thousands queue outside H&Ms around the globe to be the first to get their hands on a capsule collection by Paris-based design duo, Viktor & Rolf.
March 12 There are wild scenes as Australian shoppers jostle to snare a piece of the Stella McCartney for Target collection.
March 22, 2007 Madonna's M for Madonna collection for H&M sells out in minutes.
May 1, 2007 English model Kate Moss' 90-piece collection for British chain Topshop goes on sale. The English press is calling May 1 K-Day, saying the hype surrounding the range is unprecedented.
May 2007 The 15-piece "H&M Loves Kylie" swimwear collection, inspired by Minogue's "bohemian-chic" style, goes on sale.
Source: STELLAMANIA
New stars in skin care products http://www.iht.com/articles/2007/04/09/style/fskin.php
THE Stella McCartney name has certainly had its fair share of exposure, thanks to her best-selling collection for Target stores here and internationally.
But one big fashion success does not a fashion business make, so the Brit-born designer has just unveiled her latest fashion foray for Australia: a dance wear collection with Adidas.
"I am so proud that this collaboration continues to grow with the introduction of `dance' as the highlight within the gym category this season,'' she says.
McCartney has been designing a gym collection for the sporty label for six seasons to fuse the sports savvy of Adidas with some Stella runway style.
The dance collection, which will be unveiled in the Martin Browne art gallery in Potts Point next Thursday, focuses on layering.
Her designs use silk-like fabrics and delicate details on tights, leotard and wraps and even a dance shoe with chunky laces.
THE Stella McCartney name has certainly had its fair share of exposure, thanks to her best-selling collection for Target stores here and internationally.
But one big fashion success does not a fashion business make, so the Brit-born designer has just unveiled her latest fashion foray for Australia: a dance wear collection with Adidas.
"I am so proud that this collaboration continues to grow with the introduction of `dance' as the highlight within the gym category this season,'' she says.
McCartney has been designing a gym collection for the sporty label for six seasons to fuse the sports savvy of Adidas with some Stella runway style.
The dance collection, which will be unveiled in the Martin Browne art gallery in Potts Point next Thursday, focuses on layering.
Her designs use silk-like fabrics and delicate details on tights, leotard and wraps and even a dance shoe with chunky laces.
