Stella McCartney to launch lingerie collection
Wednesday, 01 August 2007 Eco-aware designer Stella McCartney is to launch a lingerie line, in association with Elle Macpherson Intimates licensee Bendon, a New Zealand based company. The news comes after the recent announcement of her newly launched organic skincare range called Care by Stella McCartney. "Lingerie is an obsession of mine," McCartney told WGSN. "I've been inspired by it for years, and ever since my degree collection at St Martins, I've used it in my work. This is a natural progression for me." The lingerie collection will have an emphasis on "naturally sexy, confident and modern designs," the company said. It will come in silk, organic cottons and georgette silk chiffons in a signature Stella McCartney palette of soft shades of vintage pink, cream, blue and pearl grey. Marco Bizzarri, CEO of Stella McCartney said: "This is a real partnership with Bendon and a unique opportunity for Stella McCartney to address her sensibility for lingerie. Related items www.stellamccartney.com
